Program Information
Program Overview
This program aims to equip management-level professionals working in healthcare institutions with advanced skills in effective communication, internal coordination, public relations, and crisis communication.
Participants gain knowledge and practical experience in establishing strong communication with both internal and external stakeholders, preserving institutional image, and conducting effective public relations based on principles of trust and transparency.Supported by practical activities, case analyses, and role-playing exercises, the program focuses on how communication strategies can be integrated into the unique dynamics of the healthcare sector.
The program runs for 4 weeks, 4 hours per week (a total of 16 hours), and includes both theoretical knowledge and hands-on learning.
Course Objectives
To develop an effective communication culture within healthcare institutions.
To provide professional approaches for internal and external communication.
To build awareness of corporate identity, image, and reputation management.
To cultivate ethical, empathetic, and solution-oriented communication skills in public relations.
To provide competencies for managing crisis communication effectively.
To strengthen the communication bridge between patients, staff, and society.
Definition and methodology
The program is structured around an interactive, practice-based learning model. Case studies, role-playing exercises, group activities, and crisis simulations are used to promote active participation and long-term learning retention.Each week, theoretical concepts are supported by real-life examples and reinforced with practical applications.
Participants have the opportunity to create communication and PR strategies based on examples from their own institutions.
Methods used:
Interactive lectures
Case analysis and scenario studies
Role-playing and group discussions
Crisis communication simulations
Institutional practice and feedback sessions
Learning outcomes
Upon successful completion of the program, participants will be able to:
Explain the fundamental principles of communication and public relations in healthcare institutions.
Develop approaches that enhance trust and transparency in internal communication processes.
Professionally manage external communication strategies and media relations.
Use effective communication language in shaping corporate identity and image.
Implement rapid, effective, and ethical crisis communication.
Build long-term, trust-based relationships with stakeholders.
Develop communication plans tailored to their own institutions.
Weekly schedule
Duration: 4 Weeks – Total 16 Hours
Week 1: Internal Communication Strategies and Organizational Culture (4 Hours)
Theoretical Content (2 Hours):
The importance of internal communication in healthcare institutions
Communication barriers and solutions
Establishing transparency, trust, and cooperation within the institution
Organizational culture and employee engagement
Practical Applications (2 Hours):
Case Analysis: A crisis scenario caused by miscommunication
Role Play: Feedback meeting between manager and employee
Group Work: Developing proposals to strengthen internal communication in participants’ institutions
Week 2: External Communication and Public Relations Strategies (4 Hours)
Theoretical Content (2 Hours):
External communication and brand image in healthcare
Ethical principles in public relations
Effective and professional communication with the media
Managing external communication during crises
Practical Applications (2 Hours):
Press Release Writing: Announcement of a new service within the institution
Role Play: Media interview simulation
Group Work: Solving a crisis communication scenario
Week 3: Corporate Identity and Institutional Image (4 Hours)
Theoretical Content (2 Hours):
Concepts of corporate identity, image, and reputation
Perception of trust and transparency in healthcare
Digital communication and the use of social media
Patient- and community-centered institutional communication
Practical Applications (2 Hours):
Corporate Image Analysis: Participants assess public perception of their institutions
Scenario Exercise: Example of social media crisis management
Workshop: Developing a slogan that reflects the strengths of the institution
Week 4: Effective Communication with Stakeholders (4 Hours)
Theoretical Content (2 Hours):
Communication with patients, family members, and society
Relations with governmental institutions, insurance companies, and NGOs
Building and maintaining trust-based stakeholder relationships
The leader’s role: representation, negotiation, and diplomacy
Practical Applications (2 Hours):
Role Play: A challenging communication meeting with a patient’s family member
Group Exercise: Stakeholder mapping and communication strategy development
Closing Activity: Participants present an implementation plan for their own institutions.
General Course Competencies
Effective internal and external communication
Ethical awareness and professionalism in public relations
Competence in crisis communication and media management
Awareness of corporate identity, image, and reputation
Strategic and trust-based stakeholder relations
Collaborative teamwork and empathetic leadership
Literature and references
Heath, R. L. (2013). The SAGE Handbook of Public Relations.
Argenti, P. A. (2018). Corporate Communication.
Goleman, D. (2011). Emotional Intelligence and Leadership.
Cutlip, S. M., Center, A. H., & Broom, G. M. (2011). Effective Public Relations.
Turkish Health Institutes (TÜSEB). Guideline for Corporate Communication in Healthcare.
Teaching en learning methods
Lecture • Presentation • Demonstration • Induction • Deduction • Analysis • Synthesis • Case Study • E-learning
Group Work • Discussion/Debate • Presentation • Literature-based Learning • Demonstration • Brainstorming • Case Study • Induction • Deduction • Analysis • Synthesis • Simulation • E-learning
Seminar • Presentation • Discussion/Debate • Brainstorming • Induction • Deduction • Analysis • Synthesis • E-learning
Certification
At the end of the training, you will be eligible to receive a certificate issued by IDEIS Training and Research Institute. Upon completing the training program, your certificate will be prepared in Turkish, English, and Dutch within 7 business days, available both as a physical and digital certificate/transcript. You will be able to download the certificate from the system or request a physical copy to be sent to an address you specify. If you request a physical shipment, an additional fee will be required. If the physical shipment is requested but not received and the certificate is returned to our institution, a fee will be charged for resending. Shipping fees may vary based on the participant's location. The rates of courier companies will be requested, and participants will be informed via email before the certificate is shipped.
Skills to be Acquired
The certificate you will obtain at the end of the certification program will significantly contribute to your professional development. Such training programs are considered supportive activities. You can add this certificate, which enhances your development, to your resume and utilize it in your professional career. Your certificate will be issued by IDEIS Training and Research Institute and will be accessible and verifiable through the system. Additionally, your certificate and transcript will be viewable in the system with a barcode.
Participant`s Profile
Employees, graduates, and students currently continuing their studies in relevant fields who wish to develop themselves personally and professionally can apply for the certified training program. Graduates of teaching and pedagogy departments, as well as associate and four-years bachelor's degree graduates in fields such as social services, psychology, sociology, psychological counseling and guidance, education, medicine, nursing, and child development, are eligible to participate in this program.
Participation Process
The certification program, organized by IDEIS Training and Research aims to contribute to your personal and professional development and includes the following steps:
You can apply for this certification program regardless of your country or location.
Applications that have not been properly submitted will not be accepted.
You can complete your registration process online.
Applicants are responsible for the accuracy of the information entered during the application process.
All information must be filled out accurately and completely.
Payments should be made to the specified bank account.
After the payment, a receipt will be sent to the email address you provided during registration.
You must write the name of the certification program in the description section when making the payment.
The delivery of lessons will be conducted either through an online or offline system, depending on the number of participants.
Throughout the training period, from start to finish, all course videos will be accessible 24/7, allowing you to watch them as many times as you wish, at your convenience.
After completing your registration, your username and password will be sent to you via SMS.
Post-program evaluations will be conducted either online or offline using methods such as project work, exams, multiple-choice tests, presentations, mutual report preparation with relevant institutions, and similar techniques.
The entire certification program, including the examination period, lasts for a total of 4 weeks.
You have two free attempts for evaluations.
Candidates who successfully pass the post-program evaluation will be eligible to receive the certificate.
At the end of the certification program, participants will be awarded a "Certificate Document."
Frequently Asked Questions
Is it necessary to visit the institution either during the application process or after for the online training?
No, the online training program is conducted entirely online. You do not need to visit the institution physically for the application or any other processes. All procedures are handled through the online system.
Is access only possible via a computer?
No, you can access the system via a computer, tablet, or mobile device. The platform can be accessed with any device that has an internet connection. The application is also compatible with mobile devices.
How will I access the system?
Once you complete your registration, your username and password will be sent to you via SMS or email. You can log in to the website using this information, where step-by-step guidance will be provided from the login screen.
I cannot access the site; what should I do?
First, make sure you have entered your username and password correctly. If you have forgotten your password, you can use the "Forgot Password" option to create a new one. If the problem persists, please contact the technical support team.
I am experiencing difficulties logging in; the system does not accept my credentials. What should I do?
Ensure that you have entered your credentials correctly and paid attention to case sensitivity. If you are still unable to log in, you can reset your password using the email address registered in the system.
There is an error in my information. Is updating it sufficient?
Yes, once you have logged into the system, you can update your profile information. To correct any errors, simply access the profile editing page. Updates will be applied immediately.
Where can I access my courses?
Can I start with any course I want?
Courses are generally presented in a structured sequence that must be followed. However, some programs may offer flexibility between certain courses. It is best to proceed in the order specified by the system for optimal learning.
I have enrolled in multiple programs; which one should I start with?
If there is a priority order indicated among the programs you are enrolled in, follow that sequence. If no order is specified, you may start with the program that best suits your needs. As long as you have access to all programs, there will be no issues.
The videos on the system are not playing; what should I do?
Check if your browser is up to date and verify your internet connection. You can also try using a different browser.
Is it mandatory to watch the courses? Can I skip one or a few lessons?
Yes, watching the courses is mandatory. Completing the entire training program requires viewing all lessons. Skipping lessons may affect your eligibility to take projects, exams, or receive the certificate.
I have completed the lessons in the course package. What should I do next?
After completing all lessons, the projects or exams will become available. You must pass the project or exams to have your certificate issued, which you can then download from the system.
When will the project or exam become available?
The project or exam will automatically become available after you complete all lessons. Exam access will be opened by the end date of the program. You can follow detailed information on the system.
Until when can I take the project or exam?
The duration for taking the project or exam is defined at the beginning of the program and typically lasts for 8 weeks. You can take the exam within this period. The deadline will be clearly indicated on the system.
Where will I access the project or exam?
How are the project or exam conducted?
Projects or exams are conducted online. Depending on the program, the exam may be in the form of a multiple-choice test or a project assignment. The type and details of the exam will be explained in the system.
How many questions will there be on the project or exam?
The number of questions on the exam varies depending on the training program. Generally, the number of questions for multiple-choice tests is determined based on the scope of the program. The details will be provided on the exam information screen.
What is the duration of the project or exam?
The exam duration varies depending on the program content. You will be informed of the duration at the start of each exam. You must complete the exam before the time runs out.
What is the passing score for the project or exam?
A passing score is generally set at 60% or 70%, depending on the program details. The passing score will be clearly indicated in the exam instructions.
Do I have another chance if I fail the project or exam?
Yes, if you fail, you typically have two more attempts. You can retake the exam by meeting the conditions specified in the system.
Can I retake the exam to improve my score if I pass the project or exam?
Usually, you cannot retake the exam to improve your score once you pass. However, some programs may offer an additional attempt in special cases. Check the program conditions for more information.
Where will I find out whether I passed or failed the project or exam?
Your exam results will be displayed on the system after the exam is completed. You can find out whether you passed or failed in the "Results" section of the system. Notifications may also be sent via email or SMS.
How can I view my project or exam results and answers?
Course calendar
Week № | Content | Duration | Instructor |
1 | Internal Communication Strategies and Organizational Culture | 4 hours | |
2 | External Communication and Public Relations Strategies | 4 hours | |
3 | Corporate Identity and Institutional Image | 4 hours | |
4 | Effective Communication with Stakeholders | 4 hours |
Instructor
IDEIS-Trainers
